“After the Google Panda and penguin update in recent months, On Page SEO is playing a vital role in the rankings of websites. If you want your website rank higher in search results, you have to optimize your website’s content using On Page SEO. Here is a checklist of attributes that search engines look for in a relevant and high-quality website.

Complete On Page SEO Checklist:

Keywords:

Keywords should be present but do not overstuff your page with them or else it will be considered spam. Be sure that your keywords only constitute about 3-7% or your pages. If you go beyond that, it looks really silly and forced and could be marked as spam. You can supplement your major keywords with minor ones with keyword densities of around 1-2%. Aside from the amount of keywords, the placement is also very important. Be sure to place keywords in titles because it is the first thing that pops up in search results but be sure to keep it brief. Check out article from problogger which explains the importance of using keywords in titles. Another thing that can be seen in search results is the URL so make sure to put the keywords there too. Just like in the title, make your URL’s direct to the point. In the body of page, put keywords in your subtitles and headers. It also helps to place them in the beginning of your article. But make sure it does not look forced and naturally integrate them. If you are writing informative articles about the keyword, this would not be a problem. Throughout the body of the document, you can sprinkle your keywords and just use synonyms and phrases to avoid being too repetitive.

Images

Images in your page cannot be read and it would be waste especially if they contain significant information. But since the search engines can read your codes, you should use your keywords when naming your image files. Aside from filenames, use the keywords in alt tags, or the description that pops up when the pointer is over the image. Use the keywords wisely and provide accurate descriptions of what is on the image.

Keyword Proximity

Another thing to look after is the keyword proximity. For example, if you are writing about kittens in general and about caring for them specifically, it helps to have the phrase “kitten care”. Make sure to put these two words together and do not put them far apart from each other. This will give you hits from the keyword “kitten” but you emphasize that you also have content for taking care of kittens. And of course, check that all your keywords are properly spelled. Misspellings will not only direct traffic away from your site but this will reflect the quality of your site and it could be ranked down.

Internal Links

For links, aside from putting keywords in URL’s, use them in the anchor texts. Within your website, make sure that a reader can easily navigate and reach your pages. Check that all of your pages are linked to another page or to your homepage.

Content

Probably, the most important factor in getting more traffic is your website’s content. Aside from being recommended by the search engine, your content is responsible for making readers stay on your website longer. If they enjoy your content and find it informative, they can refer you through social networking, which will boost your site’s hits even more. Offer unique content and avoid regurgitating other site’s documents. If you must rely on another site for research, make sure you have something to add and be original in relaying the information. Within your website, make sure you do not produce permutations of the same article. It is better to have few unique articles that multiple ones that talk about the same thing. Always updating your content is a plus because it keeps your site fresh and relevant. You can either update an existing page or add new ones to your site. It also helps to keep your documents informative but brief instead of long ones that go around in circles. Tweak your website and tick off some items on this On Page SEO checklist so you get the approval of search engines and internet users alike.”

“Pay per click (PPC) is a Web-based advertising model typically used in advertising networks, search engines and content websites like blogs, where a payment is only made by advertisers when someone actually clicks on an ad to visit the website of the advertisers. Generally, PPC advertisers have to bid on keyword phrases that are pertinent to their target market. Once a user keys in a keyword query that matches a keyword list of the advertiser or check out a webpage that has relevant content, the advertisement of the PPC advertiser may be exhibited. Such advertisements are called sponsored ads or sponsored links. These ads may be displayed above or adjacent to the organic results on major search engine pages or simply anywhere a blogger or webmaster selects on a Web content page. Unlike the generalized portal that seeks to drive extremely high traffic volume to a website, Pay per click implements an affiliate model, which offers buying opportunities wherever Web users could be surfing. This is done by offering monetary incentives in revenue percentage form to affiliated partner websites. The affiliates offer merchants a click through by means of a pay per performance model. This means that if an affiliate failed to generate sales, it is of no cost or fee to the merchant. Variations may include revenue sharing, PPC, banner exchange programs. PPC advertisement is usually displayed by sites when a webpage exhibits relevant content.

Figuring Out Cost Per Click

There are two models used in determining the cost per click on an advertisement and these are bid-based and flat rate. In both cases, the potential click value from certain sources should be considered by the advertiser. Normally, this value is according to the kind of audience the advertiser is targeting to have as a visitor to his website and what can be gained by the advertiser for that visit, typically revenue in short or long term. Targeting is the key when it comes to almost all sorts of advertising forms and that is often in play in PPC campaigns. PPC include the interests of the target audience. This is at times depicted by a search term entered in a search engine or Web page content. PPC campaigns also include the intent of the target audience as well as the time and date they are browsing. Check out the eight steps to successful PPC campaigns from sitepoint to create your first successful campaign.

Flat-Rate Model

In this model, the publisher and advertiser agree upon a certain amount of money that will be paid for every click. In several cases, the publisher has a list or rate card listing the cost per click within various parts of their network or website. Such amounts are at times associated to the content on the web pages, with those that usually attracts more targeted visitors having higher cost per click than content that only appeals to less valuable site visitors. In many cases, however, the advertisers can bargain lower rates especially if they intend to commit to a high-value or long-term contract. PPC’s flat rate models are well-known to comparison shopping engines that usually publish rate cards. These rates though are sometimes nominal and advertisers are capable of paying more for superior visibility. These websites are often neatly compartmentalized into service or product categories, enabling high extent of targeting by PPC advertisers. In most cases, the whole core content of these websites is paid advertisements.

Bid-Based PPC Model

In this PPC model, a contract is usually signed by an advertiser. This contract will let the advertiser compete with other advertisers in an auction that is usually hosted by an advertising network or a publisher. Every advertiser is then tasked to inform the host about the maximum amount that he is willing to invest on for a certain advertising spot (at times based on a keyword), using an online tool. The auction is automated and often takes place when a searched for keyword is being bid on. When the advertising space is part of search engine results page, the auction occurs whenever a bid is made. All bids for certain key terms that target the geo location, time and date a searcher looks up the Web, are compared thereafter a winner is chosen. In circumstances where there are a number of advertising spots, which is a usual search engine results page occurrence, there can be a number of winners whose place on the page are impacted by the value each has bid. Generally, the advertisement with the highest bid amount shows up first although some factors like relevance and advertisement quality can come into play sometimes. Aside from the advertising spots on search engine results pages, major advertising networks also allow contextual advertisements to be placed on the possessions of their partner third-parties. Basically, these publishers are signing up to host advertisements for the benefit of the network. They can get a commission or a portion of the advertisement revenue in return for their efforts. Commissions can sometimes go anywhere from 50 percent to over 80 percent of the total revenue that advertisers paid. I hope now you have got a clear idea about PPC as well as its two different models. If you site want to know the difference between the two different models of PPC, check out the difference between Flat Rate and Bid based PPC campaigns from Sitepronews. What is your view about Pay per click? Have you used this online advertising strategy to drive traffic to your website?”

“SEO means Search Engine Optimization and On Page SEO refers to the process of optimizing your website through its content. Through SEO, one aims to rank high in search engine results so more traffic comes in. With On Page SEO, one directs people through their site by providing high-quality and relevant content.

How On Page SEO Works?

For a search engine to direct a searcher to a site, the site has to have what the person is looking for. The search engine takes the phrase typed in by the searcher and analyzes the keyword density of different websites. By looking at how many times the keyword appears on the site, the search engine makes sure it delivers relevant results to the searcher. However, one cannot just sprinkle keywords all over the page or the site. There is a range of acceptable keyword density that the search engine is looking for and beyond that may already be considered spam. In line with avoiding “keyword stuffing”, the search engine wants to make sure that you have unique content. Avoid recycling content from other websites and also within your own website. If you are writing articles on a popular topic, try to add something new to your article. Search engines also check if your site is user-friendly. Make sure that all of your pages are linked somewhere, preferably to your home page, that users can easily access. This also makes it easier for the search engine to access, analyze and index them.

On Page SEO Tips

Check that your titles are emphasized and brief but informative. Since it is also the first thing that a user sees in the search results, it helps if the keyword is in the titles. Upon clicking your website, make sure that your title catches the reader’s attention by highlighting it. Even your subtitles should be relevant and interesting but not too long. After you have checked that you have valuable content, the next step is to promote it to the search engine. The rule is to be descriptive with the texts you use on your site. On Page SEO includes everything that can be seen on the page, even the link addresses themselves. The search engine also checks if the links contain relevant keywords. It would be better to have links that describe what is on the page instead of numbers and letters that are unintelligible. For example, change “~/u1025686snfrd.html” to “~/how-to-take-care-of-kittens.html”. Aside from links, it is advisable to optimize your alt tags. Alt tags are the descriptions that appear when a user moves the pointer over an image. The search engine runs through your website’s codes and it helps to make the content there relevant as well. This is especially useful for websites that have significant images but the search engine cannot see what is on the image so it is helpful to describe it. Aside from the alt tags, the actual file names of these images are analyzed too. If you are going to post images of pie charts or graphs, make sure you label them accordingly.

Conclusion

The whole goal of On Page SEO is to make sure that users are directed to the right website with useful information on what they are looking for. With the recent search engine updates, reader’s response to the website is valued when ranking websites. The search engine looks at how the reader enjoyed their overall experience on your website. Be sure to publish content where readers will be able to pick up something new and that it is interesting and unique. This way, they will stay and look around your website and might even share some of your contents through social networking.”