Websites having low search rankings in search results never get high traffic and sales. To improve the search engine rankings, you must optimize the SEO in your website.
There is a common misconception that e-commerce sites are hard to optimize for the search engines. But it is not true; the e-commerce websites are almost similar to traditional websites. Once you have implemented the basic SEO rules on to your ecommerce site and see definitely the ranking of your website was improved.
In a nutshell, to improve the search engine ranking of an e-commerce website, you must pay more attention while setting as well as developing an online store.
At below I have given some tips to implement the Search Engine Optimization to improve the search engine rankings especially in e-commerce websites:
1. Avoid Duplicate Content Penalties:
The e-commerce marketers usually post the same description and specs of the products which have given in the box. Due to this they get duplicate content penalties from the search engines.
To deal with this issue, allow your customers to review as well as comment about your products. By doing so, you are creating keyword uniqueness to your content. And also by posting product pages it will continuously updated with the fresh content, due to that it will frequently crawled by search engines.
2. Optimize every product pages:
Use Meta description, headers, keyword-rich title, image alt tags etc. Also give internal linking to your product pages which help the visitors to find more of your other products.
If there is any repetitive content in all of your product pages, then consider to using iframes this avoid the duplicate content issue.
3. Create Hierarchy of categories:
It is advised to create a well-managed hierarchy of categories and sub-categories and use your keywords in category URLs. You can do this even before you build your online store.
4. Use URL rewrite option:
The search engines never like the long URLs with the query strings (?). So, to avoid this, you are advised to read the URL rewrite options. It helps you to create search engine friendly URLs.
5. Use Calculated Long-Tail Keyword:
Before creating an online store, it is very much important to know about the competitor’s e-commerce site. Analyze about what keywords they are using and which keyword gives high ranking etc. Also, prepare a list of long-tail product terms which have low competition.
Why should choose low competition?
Because, even it has low monthly search volume, they are relatively easier to rank your website and bring more targeted traffic. Just think about what customers are using to search your products in the web.
6. Use Schema.org:
The e-commerce sites usually come with the structured data converted into HTML, such as list of products with same specifications. For that use micro-data and schema, they help the search engines to crawl and also to generate the well organized results, such as ratings, reviews, prices etc.
7. Embrace your site architecture:
In e-commerce website, it is difficult to have a hierarchical website structure. Some sites bury their products within many sub-categories. It makes the website both tiresome to operate and sub-optimal for crawling by search engines.
Just make sure the product pages will reach within three to four clicks from the home page. Don’t use IDs, variables or any other criterion in the URLs. At the same time make sure the long-tail keywords are included in the URLs.
8. Use Google Merchant:
It helps you to make your products available for listing under Google Shopping search results.
9. Amend your internal search engine:
The internal search engine helps you to analyze how customers or visitors are searching the products in your website. It further helps to identify the potential long tail keywords and website architecture shortcomings.
Apart from all the aforementioned points it is further recommended to embed the social media widgets and plugins in your e-commerce website. Allow the visitors to share your products and interesting comments from your website in their networks. It again helps you to improve the search engine rankings.
In Kudometrics, they are using all the above mentioned techniques to improve the search engine ranking of the e-commerce websites. Along with the SEO services, they are offering web design services too for ecommerce websites. As you know web design also plays some crucial part to improve the search engine rankings. So, if you are looking for best company to provide both the services in one place, contact the Kudometrics team. See the testimonials to know about the customer satisfaction about our service.