Social media monitoring is analyzing the datas about your company in various social media platforms, which means what the customers are saying about your company, identifying influencers, competitive analysis etc.
Monitoring your social media accounts help you to identify quality control or customer care problems that may have gone unnoticed. While monitoring, it is important to find out who is saying what, and where the conversation is happening so you can respond to them accordingly.
Eventhough many tools are available to monitor social media accounts, most of them cost bucks $$$. But here is a list of top ten tools that are free. So, just try them out based on your requirements and see what works for you.
HootSuite is one of the popular social media monitoring tool which help you to manage multiple accounts across Facebook, Twitter, Foursquare, MySpace, LinkedIn, YouTube, Tumblr and Foursquare.
Although HootSuite could be categorized as an account management tools rather than a monitoring tool, I believe it is really deserve to mention here, because of its larger user base and powerful functionality.
By using HootSuite you can push one or more profiles, deploy timed updates, track click-through and monitor your social media buzz across web services. Again it is an excellent tool for team management facilities (sending private messages, assigning tasks among team members based on roles etc). HootSuite is extremely helpful when more than one person is handling the social media accounts.
The Klout help you to measure influence on topics across different social media platforms. Some people hate to use this tool to monitor their results on social media. They says that its scoring system is absolutely inaccurate and also trying to interact with them is very difficult.
But still some people find this tool as a useful one. The Klout measures the influence on topics across different social media platforms. It allows you to track the impact of your recommendations, links and options across various social media platforms.
It further helps you to collect the data about the content you create, how people interact with your content, the composition and size of your network etc.
It is recommended to monitor what people think about your brand and to see what influences them the most. By following this way, you can easily change your posts based on your audience interests and can increase the engagement rate.
3. Social Mention:
If you are simply looking to see who is talking about your brand and where, then the Social Mention will be a great tool. Just type your brand name into the SocialMention and it will start “Searching content across the globe” as the search page says while it works.
After that you will receive a list of results of the mentions of your brand in comments, video, images, blogs, microblogs and more. Just keep the tabs on all the conversations with their email alerts and receive the real time mentions.
The Social Mention monitors more than 100 social media websites. It will do indepth analysis and measures the influence with four categories: Sentiment (positive, negative or neutral), Strength, Reach and Passion.
4. Google Alerts:
It is an oldie but a goodie! It allows you to set up the keyword searches for the name of your company or competitors. You can receive the updates via your email or through an RSS feed.
Here are the steps to monitor your results on Google Alerts:
1. Type in search term.
2. Choose which kind of search type you want: Blogs, Groups, News, Video, Web or comprehensive (it includes all the above mentioned platforms).
3. Choose how often you want the updates (Daily or weekly once).
4. Select the email length (upto 20 or 50 results).
5. Then again select whether to deliver to your RSS Feed or e.mail.
6. Finally, Hit Subscribe.
If you combined with iGoogle, you can create a nice consolidated page that contains the latest findings for your selected keywords.
If you want to know an overall view of your brand, then this tool will be helpful for you. It focuses on various social networking websites which includes: Bing News, Flickr, Delicious, Google, WordPress, Twitter, YouTube, etc. It is extremely helpful to keeping an eye on brand reputation as well as recent industry developments.
It is very easy to use:
- First, enter a keyword to track.
- Modify the boxes-add or subtract.
- Bookmark it and check back.
This tool lets you to track 12 social networking websites including WordPress and Tumblr. If you want 24 or more, then you need to go for Pro account instead of a free account.
This tool is somewhat different; it shows a separate score for different social media platforms. Due to that you can analyze which social media works best for your business and which needs more care to develop your company on particular platform.
If you are a newbie to social media marketing then this tool will help a lot especially in Twitter monitoring. In this tool, you just enter the name you want to track; wait and see you will get real-time updates. It means you will get the updates of top influencers, top RTd photos and links, top 10 keywords related to your search.
This app helps you to monitor the clicks, comments, reshares and +1s of each item posted and then it is reported in aggregate under a handy “Analytics” tab. It is available in a free version for you to try out. So, get this tool for iOS and don’t forget to use the bookmarklet in your desktop.
This tool let you to monitor your blog, Facebook and Twitter account in 20 different languages. Another special thing of this tool is it let you to choose the periods of time you want to monitor.
It is extremely helpful to monitor your blogger activity, since they have nearly 200 million blogs in their database. They further provide the possibility to find the latest trend terms related to your search.
10. Reachli (formerly Pinerli):
One special thing about this tool is; it will be useful to measure and optimize the video and image content. For this it offers various features, the Reachli tool is particularly famous for its Pinterest analytics.