A Common Conception of SEO
When we think of search engine optimization, or SEO, we frequently think about increasing our websites’ search engine ranking so that our websites will be visible to many Web users all over the world. The first thing we think about SEO is the usage of proper keywords for web content. That is well and good for webmasters; keywording always works in SEO.
However, SEO is more than tailoring web content to make them friendlier to search engines. Many webmasters overlook one potent activity that they can do to increase a website’s SEO ranking, and that is submitting their websites to Internet directories.
How Internet Directories Work?
Internet directories categorize and sub-categorize submitted links. That is something that search engines like Google do not do at all. Categorization is something that is done, not by some internal mechanism in the directories, but by human beings. Once you have a website, you have a choice to submit it to an Internet directory. Then a human being will review your submitted link. That means that your website will undergo a thorough inspection before it becomes part of the directory.
Once approved, the person who reviewed your website will place it into a category and a sub-category. Your website will become accessible to those who look at the directory for suitable websites about different topics of interest. Your website will also gain targeted web traffic because the human inspector will place it in the proper category.
Search Engines and Internet Directories
In itself, the presence of your website on Internet directories does not raise SEO score. Check out the Search Engine Land’s SEO Ranking Factors to learn more about how search engines ranks your website. Only the search engines determine SEO rankings. However, search engines can look for links in Internet directories and then index the links quickly. Once indexed, the websites become visible in the many search engines out there thus effectively creating a backlink.
If you have search engine optimized writing content and if you do constant maintenance to your website regularly, you can expect a quick rise in search engine ranking for your website. Also, Internet directories generate backlinks (a backlink is a link straight to your website that is located on other websites).
Search engines give plenty of weight to backlinks from Internet directories because the links placed on Internet directories aren’t the result of link exchanges (search engines frown upon link exchanges).
Other Benefits of Internet Directories
So there – presence of links in Internet directories really improve Search Engine rankings. There is another way for your website’s search engine ranking to increase with Internet directories. When you submit a website to a directory, you are going to need to enter a website title. A title isn’t the URL; it’s like a book title. It’s what your website is all about.
Now, you can place keywords on the website title itself as well, thus increasing your website’s SEO ranking even more. That may make you consider submitting your website to directories right now. Don’t worry; submissions are mostly free. (There are directories that charge you for a website submission, but there aren’t many of them around.) You can even submit to many directories at once.
But Wait… There’s More!
However, lately, large search engines such as Google have been recognizing that there are many websites that garner high SEO rankings through submission to web directories. That is made possible by web directory submission tools that allow you to submit a single website to thousands of directories in just minutes.
This generates plenty of backlinks for a website, and search engines will consider that as cheating. That, therefore, diminishes SEO rankings or can even get a website banned from search engines altogether. While backlinks are mostly useful in determining SEO rankings, remember that some backlinks are stronger than others. The quality of the backlink in an Internet directory depends on the quality of the Internet directory itself.
Choosing a Good Internet Directory
So when you finally want to submit your website to an Internet directory, there are some tips that you can keep in mind. Make sure that the administrators of the Internet directory where you are planning to submit your website to are responsible. Make sure that they do their website reviewing duties well. To determine whether they are doing their job well or not, check out the other website links in the Internet directory.
If the links are going to bad websites, then you should not submit your website to that directory. You should also find out whether the directory is still maintained in good shape, because search engines will disregard links from directories that aren’t frequently updated. Another measure of the goodness of an Internet directory is whether the websites are categorized correctly or whether the website links are just placed there helter-skelter.
To Sum Up
Submitting your website in Internet directories is one the best SEO marketing methods and it is something that you can do to boost your website’s SEO ranking. So you should make sure that you are going to send your website into good directories, or else all your efforts in that will go to waste. Of course, you should not disregard your other SEO duties, such as writing content with the right keywords. Nevertheless, through submission into website directories, you have a good supplementary SEO technique.
Latest posts by Sathishkumar (see all)
- Benefits of Outsourcing Your Online Marketing Campaigns - May 17, 2013
- Role of Social Media In Internet Marketing - May 17, 2013
- How Important is an Unique Business Logo - May 15, 2013