How To Write Quality Guest Posts For Higher Rankings

You may be a brilliant blogger with good writing skills but you won’t be recognized by many people unless you expose yourself to a wide range of audiences. One of the best way to reach more people is guest blogging.

Of course, many people are trying to write a guest post, but not everyone get success in their attempt. Only a people who have an excellent writing skills and a strong appetite for sharing some useful information’s to the people are getting success. So, before start to write a guest post you need to learn the art of writing high quality and in-depth guest post that has the ability to go viral.

Guest Post How To Write Quality Guest Posts For Higher Rankings

Apart from reaching more audience, by writing the guest posts you can

  • easily build quality links to your website
  • drive more traffic to your website
  • Can get loyal subscribers
  • Most importantly it helps you to build your credibility as an expert in your niche.

In order to get all the aforementioned perks you need to work hard because, writing the guest post which is to be read by hundreds and thousands of readers is not that much easy. If you write the ordinary posts people won’t like your content; sometimes not even click the link to your blog/website. The only way you can do this is; by writing the impressive as well as quality content.

Here are few helpful tips to write a quality guest post:

1. Evaluate Your Area of Interest:

It is one of the important thing that most of the writers fail to consider! Of course, everyone has a good knowledge in their own field rather than other field. So, while you are attempting to write a guest post especially for the first time it is advisable to choose the topic from your own niche. Definitely, it helps to expose your own thoughts and also will attract the more readers.

To write the guest posts in other niches increase your reading habits on different topics and then present that to your audiences.

2. Choose a topic that is already loved by the audience of the Guest Blog:

Before start to choose a topic for your guest post you need to keep certain things on your mind:

First search the ‘best performing articles’ on the guest blog on which you would like to write a guest post. Most of the blogs have a ‘Popular Posts’ widgets on the sidebars from which you can easily pick the best performing blog posts.

In case, the blog doesn’t have anything like that, then you can filter them from the posts that are most shared and commented by the audience. Otherwise it is advisable to read the all guest posts as much as you can.

You can classify them either based on its length or type. For example, you can check whether the topic discussed on the blog is general or particular whether it is a list post or just a normal post etc.

You can even create a spreadsheet for the blog. Just copy and paste the topics of most popular guest posts and make a note on why these topics performed well. Then fill the notes based on the audience comments.

It may sound like a lot of work, but if you choose the topic on these basis definitely you can reach more audience.

3. Use Content Strategy Creator Tool to get original ideas:

The ‘content strategy generator tool’ created by the Daniel Butler helps you to compete against other guest bloggers. It is really very easy to use just go to File > Make a copy and enter the keyword in the cell B3 then tap return.

content ideas How To Write Quality Guest Posts For Higher Rankings

Within few seconds of the gap you will get more powerful ideas from Bing News, Digg, Google News, Reddit, Topsy, Twittorati, Yahoo Answers etc.

4. Must follow the guidelines:

Before start to write or pitch the blog owners, spend sometime to read their guidelines to write a guest post. It is not a difficult task. Following the guidelines is as important as writing the guest post.

So, then you can write in a way or tone that they are expected and it will be easy for them to approve your article and to get published in their own blog.

Especially you are advised to check the link exchange guidelines since; it play an important role once your article is published.

5. Use the Words That are Easy To Understand:

You may be a genius in using the vocabularies on the sentences; but never try to expose them on your guest post. Use only simple words; don’t make your reader to refer the dictionary again and again to understand the meaning of your sentences. But make sure you are writing the posts without any grammatical or typographical errors.

6. Write new and useful content:

No one on the web would like to read the plagiarized content and writing such content will never help you to earn good reputation and credibility in online. So, always come with fresh unique and useful content. Again these three are the key to write a winning guest post.

7. Don’t write the guest posts just for Backlinks:

The guest post is the place to say something useful to the audience and it is not the place just for giving back links. I didn’t say the back links are unimportant for guest post, of course it is significant, but here I insist you to give more importance to the quality of the content rather than the link.

Once you have written the useful as well as high quality content, you will automatically earn a good reputation among the readers and they will definitely share your content to others. Again this will turn to improve the traffic of your website automatically.

8. Write a lot on the guest post, but don’t sacrifice the quality of your words:

Trying to write a lot without writing too much content is a great challenge for most of the bloggers. Every guest blog has a limit in number of words (550-2000) if you write more than that, definitely it won’t get appreciated. So, try to learn how to write a lot on the guest post without sacrificing the quality of your words. One of the best thing is you can split them into multiple articles with proper interlinking.

9. Use Proper Formatting:

Most of the people glance through the content so use proper formatting on your every blog post and guest post. So, then it looks interesting and doesn’t look bore. Don’t like large paragraphs, use headings and sub-headings at the appropriate places.

Also, use bold and italics to highlight the important words and sentences. Use right images to explain your concepts. It makes your post to look better and more readable.

10. Follow On-page SEO practices on your Guest Post:

In order to bring your guest post to the higher ranking on the search result, you need to follow some simple on-page SEO practices.

Just include your target keywords in the title, headings, sub-headings and content. Don’t over optimize your keywords; try to include them naturally. Excessive usage of keywords on your guest post may reduce the quality of your content, so balance the repetition of keyword correctly on your article.

About Sathishkumar

Sathishkumar Varatharajan is an Internet Marketer from Salem, experienced in helping businesses to achieve their goals in a cost effective way. He launched Kudo Metrics, in an effort to help all the small and medium sized businesses to achieve their targets and increase their profits.


  1. A great post Sathishkumar,

    However I just wanted to add that in order to create high quality relevant content you first should select the best set of niche blogs that would actually accept blog posts that are relevant to your company field of expertise. Thus topic relevance should be not only measured as to the blog specific topics, but to the industry/products and/or services offered by the site you are linking to. And by saying that I am not referring to creating promotional content, but rather to focusing on two variables at the same time: creating blog and company relevant posts that offer a unique insight on the most popular topics discussed and commented on the selected blog.

    • Sathishkumar says:

      Hi Nevyana,

      You are spot on! I have missed that point and I am glad that you have added it right here in the comments!

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