Pay per click (PPC) is a prominent way to market your product. According to statistics, more than 75% of the traffic is from search engine optimization but only 25% of the traffic is from the PPC campaign. Now you may think it is not worth spending money on PPC campaigns since it yields very less result.
You may be more attracted to spend it for a wider SEO campaign. But, there are various reasons one should consider PPC campaign along with SEO as it has certain plus points which SEO will take forever to conquer.
Easy Keyword Selection
By analyzing pay-per-click results for various keywords selected, you can shortlist the main keyword that brings the maximum number of traffic to your website. Keyword is the primary factor for a successful marketing campaign. It is also the basic step for planning the SEO campaign, as you can optimize the page with the keyword shortlisted from the PPC campaign.
Any SEO campaign will take months to get your website on the first page. It involves posting of links at the right place and needs many hours of work to be indexed by the search engine spiders. In comparison to SEO, PPC campaign gives immediate listing on the first page.
Users tend to click on links found on the first page. Only 20% users go past the first page of any search engine results. So, it is safe to say that by using PPC, you get a considerable amount of traffic for the given keyword, without any effort.
PPC campaign can be set to a certain limit and when that limit is reached, your advertisements will stop showing up. For example, if 100$ is the budget set for the campaign, then after the 100$ is reached, the advertisements are stopped.The cost for each click can also be drastically reduced with the help of bid-based PPC cost method.
Similarly, you get the result for the amount of money spent. You have had visitors for all the clicks and the amount of money spent is for the development of the website.
It Is Cheap and Can Be Run from Home
PPC campaigns are much cheaper when compared to other offline marketing techniques. To make a website popular and familiar among the people, various radio and television advertisements are required to be aired. They work out very expensive when compared with the PPC campaigns.
Additionally, PPC campaigns are very easy to run and supervise. All you need is a laptop, internet connection and a search engine PPC account. There are no unnecessary travels or efforts involved.
Visibility and Trust
The PPC campaign gives good visibility for the website. Even if users do not click on the advertisement, the website will become familiar in the minds of the people who constantly search for related keywords. When they frequently see your website listed, the trust for the website increases and people start clicking on it. PPC also helps in gaining trust and credibility of the website among users.
If you would like to run a PPC campaign for your business, check out our PPC Management services in India.