SEO means Search Engine Optimization and On Page SEO refers to the process of optimizing your website through its content. Through SEO, one aims to rank high in search engine results so that more traffic comes in. With On Page SEO, one directs people through their site by providing high-quality and relevant content.
How On Page SEO Works?
For a search engine to direct a searcher to a site, the site has to have what the person is looking for. The search engine takes the phrase typed in by the searcher and analyzes the keyword density of different websites. By looking at how many times the keyword appears on the site, the search engine makes sure it delivers relevant results to the searcher.
However, one cannot just sprinkle keywords all over the page or the site. There is a range of acceptable keyword density that the search engine is looking for and anything beyond that may be considered as spam.
In line with avoiding “keyword stuffing”, search engines want to make sure that you have unique content. Avoid recycling of content from other websites and also within your own website. If you are writing articles on a popular topic, try to add something new to your article.
Search engines also check if your site is user-friendly. Make sure that all of your pages are linked somewhere, preferably to your home page, that users can easily access. This also makes it easier for the search engines to access, analyze and index them.
On Page SEO Tips
Check that your titles are emphasized and brief but informative. Since it is also the first thing that a user sees in the search results, it helps if the keyword is in the title. When somebody clicks to your website, make sure that your title catches the reader’s attention; it should be properly highlighted. Even your subtitles should be relevant and interesting and yet not too long.
After you have checked that you have valuable content, the next step is to promote it to the search engine. The rule is to be descriptive with the text you use on your site. On Page SEO includes everything that can be seen on the page, even the link addresses or URLs.
The search engines also check if the links contain relevant keywords. It would be better to have links that describe what is on the page instead of numbers and letters that are unintelligible. For example, change “~/u1025686snfrd.html” to “~/how-to-take-care-of-kittens.html”.
Aside from links, it is advisable to optimize your alt tags. Alt tags are the descriptions that appear when a user moves the pointer over an image. The search engines run through your website’s code and it helps to make the content there relevant as well.
This is especially useful for websites that have significant images; since search engines cannot see what is on the image, it is helpful to describe it. Aside from the alt tags, the actual file names of these images are analyzed too. If you are going to post images of pie charts or graphs, make sure you label them accordingly.
The whole goal of On Page SEO is to make sure that users are directed to the right website with useful information on what they are looking for. With the recent search engine updates, reader’s response to the website is valued when ranking websites.
Search engines look at how the readers enjoy their overall experience on your website. Be sure to publish content where readers will be able to pick up something new and that it is interesting and unique. This way, they will stay and look around your website and might even share some of your contents through social networking.