If your website is negatively affected by Google Panda Update, there’s definitely something wrong with your SEO strategy. If you’re using clean SEO strategy, your website won’t be blacklisted by Google and considered low quality.
However, if you apply the wrong SEO strategies prior to Google Panda Update, chances are this is the reason why your website is getting negatively affected by this algorithm update.
Here are 5 SEO strategies you need to change after Google Panda Update:
1. Focus on social networks
If you haven’t done it, Google really appreciates website that has strong connection with social networks. It means that a website with strong social following will be regarded as highly reputable website. Moreover, with the appearance of Google+, Google wants to expand its search result to incorporate Google+ as well. So, it definitely is important to focus on building following in social networks.
2. Remove duplicate and keyword-stuffed content
Google abhors duplicate content as well as keyword-stuffed content. Therefore, you have to make sure to remove this kind of content from your website. Both content are considered spammy, and the purpose of Google Panda Update is to remove spammy websites from its search result. So, it is only natural to remove both content from your website in order to survive this update.
3. Stop publishing low quality content from your website
It is clear for your as a webmaster that what Google wants from you is a good user experience. If your website can provide a good user experience, Google as the referrer will also gain good benefits from it. One of those benefits is that people will keep using Google as their search engine of choice. So, make it clear that you’re only publish high quality content in your website, and you’re writing content primarily for your readers, not the search engine. Readers first, search engine later.
4. Quality link building practice
Stop using automated software to build links. That software will only give you low quality and spammy links to your website. Of course, that software will work perfectly well prior to Panda Update, but not after it. Google is more aware of the existence of such spammy software. Thus, Google will banish any website that use such software to game the search engine. Instead of using software, focus on investing on high quality link building service, which will give you only high quality links for your website. Plus, you are dealing with real people, not computer program.
5. Tweak your website design
If you’re using free website design, be aware that your website template may contain hidden links to totally irrelevant and low quality websites. You may not see it, but Google bot can see it clearly. Thus, with your free design, you are unknowingly leading your own website into its lowest place. Therefore, it is important for you to tweak your website design with a more SEO-friendly design. More importantly, it must be free from any hidden links that lead to bad websites.
Those are some SEO strategies that you need to change after Google Panda Update. If your website is getting affected by it, it’s not over yet. With those strategies, you can make your way back into strong search engine position.
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